Article #27114

The Guardian - World News

The Guardian - World News

Title Marlboro maker accused of ‘exploiting’ young people with new global ad campaign Source The Guardian - World News
Description

Philip Morris claimed it wanted to end cigarette sales, but experts and campaigners say new promotions seem designed to attract younger consumers

Anti-tobacco campaigners have condemned a global advertising campaign for Marlboro by Philip Morris International (PMI), saying the company is being duplicitous in claiming it wants to end cigarette sales.

The “I AM Marlboro” campaign – which experts on the tobacco industry said appeared designed to attract young people – includes billboards, TV ads and online content.

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Link https://www.theguardian.com/society/2026/may/15/marlboro-maker-philip-morris-international-young-people-new-global-advertising-campaign Published At 2026-05-15 01:00:28 (2 months ago)
Created At 2026-05-15 01:06:17 Updated At 2026-05-15 01:06:17