Article #77979

Spruiking your billionaire-coded masculinity is now an invitation to feminine mockery. Real social power doesn’t come from trinkets or trophies

Consider yourself forewarned, lads; while Reuters has catalogued the toys in the “luxury playbook” being marketed to new squillionaires, social media suggests there’s a new status symbol for the aspirational “alpha male”. And it’s not a Birkin-for-boys – even if Erling Haaland is wearing one.

We are in a moment where traditional status symbols have been upended by a reluctance to imbue objects – or relationships – with their heritage prestige. As a feminist, I propose, with pride, that women are to blame.