Article #84168

The Guardian - World News

The Guardian - World News

Title Ozempic maker Novo Nordisk sues US rival over ‘materially misleading’ ads Source The Guardian - World News
Description

Danish pharma company says Eli Lilly using outdated trial data to make its weight-loss drugs appear more effective

Ozempic maker Novo Nordisk said on Tuesday it is suing arch US rival Eli Lilly over “false and materially misleading” adverts for its competing weight-loss and anti-diabetes treatments.

The Danish pharmaceuticals heavyweight complained that the US group – which makes rival weight-loss treatments Zepbound and Mounjaro – “intentionally selected outdated studies” that compared Lilly’s highest doses against lower doses of Novo Nordisk’s medicines.

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Link https://www.theguardian.com/business/2026/jul/21/novo-nordisk-eli-lilly-weight-loss-ads Published At 2026-07-21 13:21:19 (3 days ago)
Created At 2026-07-21 13:30:45 Updated At 2026-07-21 13:46:28