The Guardian - World News
| Title | Ozempic maker Novo Nordisk sues US rival over ‘materially misleading’ ads | Source | The Guardian - World News |
| Description |
Danish pharma company says Eli Lilly using outdated trial data to make its weight-loss drugs appear more effective Ozempic maker Novo Nordisk said on Tuesday it is suing arch US rival Eli Lilly over “false and materially misleading” adverts for its competing weight-loss and anti-diabetes treatments. The Danish pharmaceuticals heavyweight complained that the US group – which makes rival weight-loss treatments Zepbound and Mounjaro – “intentionally selected outdated studies” that compared Lilly’s highest doses against lower doses of Novo Nordisk’s medicines. Continue reading... |
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| Link | https://www.theguardian.com/business/2026/jul/21/novo-nordisk-eli-lilly-weight-loss-ads | Published At | 2026-07-21 13:21:19 (3 days ago) |
| Created At | 2026-07-21 13:30:45 | Updated At | 2026-07-21 13:46:28 |